ICONIC TO IRRELEVANT? Avoiding Marketing Myopia for Schools

This article is the second in a series examining popular business concepts as they (potentially) apply to schools. The intent isn’t to…

This article is the second in a series examining popular business concepts as they (potentially) apply to schools. The intent isn’t to encourage schools (and school leaders) to be more business-like, rather, to leverage business thinking for the benefit of education (and educationalists).

Myopia: lack of imagination, foresight, or intellectual insight

Ico…