EDDi: Educational Digest International

EDDi: Educational Digest International

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EDDi: Educational Digest International
EDDi: Educational Digest International
ICONIC TO IRRELEVANT? Avoiding Marketing Myopia for Schools

ICONIC TO IRRELEVANT? Avoiding Marketing Myopia for Schools

This article is the second in a series examining popular business concepts as they (potentially) apply to schools. The intent isn’t to…

Oct 23, 2018
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EDDi: Educational Digest International
EDDi: Educational Digest International
ICONIC TO IRRELEVANT? Avoiding Marketing Myopia for Schools
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This article is the second in a series examining popular business concepts as they (potentially) apply to schools. The intent isn’t to encourage schools (and school leaders) to be more business-like, rather, to leverage business thinking for the benefit of education (and educationalists).

Myopia: lack of imagination, foresight, or intellectual insight

Ico…

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