International School Admissions: Creating Switching Costs
Why would a parent choose your school over a competitor?
How wide is your school’s admissions moat?
Why would a parent choose your school over a competitor?
In a previous article I gave one possible answer: your enablers and deciders.
To recap, enablers are what make your school a viable option for parents — offering the right curriculum for their child’s needs, for example.
The deciders are the factors which tri…