International School Admissions: Creating Switching Costs

Why would a parent choose your school over a competitor?

How wide is your school’s admissions moat?

Why would a parent choose your school over a competitor?

In a previous article I gave one possible answer: your enablers and deciders.

To recap, enablers are what make your school a viable option for parents — offering the right curriculum for their child’s needs, for example.

The deciders are the factors which tri…