Sales: In Schools It’s a Dirty Word

This article is the fourth in a series examining popular business and marketing concepts as they (might) apply to schools. This piece has…

This article is the fourth in a series examining popular business and marketing concepts as they (might) apply to schools. This piece has a particular focus on Admissions.

When you think of ‘sales’ or ‘selling’, what image comes to mind?

Daniel Pink, the New York Times bestselling author of To Sell is Human, posed a similar question. He asked people what …